50th Anniversary

Juice Bowl Celebrating healthy drinking
for 50 years!

Juice Bowl started out in 1967 by packaging fresh fruit juice into shelf stable containers, providing much-needed vitamin C and other nutrients to children. As we gained capabilities and experience, Juice Bowl’s formulations and products grew to include things like acerola berries and natural fruit juice for baby food.

With the vision to provide natural, healthier beverages to children nationwide, Jerry Whitlock (owner and founder of Whitlock Packaging) purchased Juice Bowl in 2004. Since then, Juice Bowl has grown to a wide assortment of 100% all natural fruit and vegetable juice blends and bottled teas.

View our product line

100% Juices, Waters, and Juice Drinks


Today, many of the largest school districts in the country serve Juice Bowl’s shelf-stable 100% fruit and vegetable juices as a meal component for in-class breakfast, lunch, and supper feeding programs.

Through continued innovation and striving to meet the growing need in schools for natural “clean label” beverages, JB’s Iced Tea was born. School nutritionists, students, and parents welcome the addition of a healthy, delicious option to their a-la-carte meal programs!

Juice Bowl’s future looks bright with new, innovative products in development to fill the growing need for healthier, natural beverages.

Our kids love Juice Bowl for its taste. We love it because it's a healthy choice.

Jim and Sheryl Smith, Tennessee